Sectors

Every sector thinks its SEO is different. Some of them are right.

Generic SEO advice fails hardest where the sector's structure fights it - compliance in iGaming and finance, seasonality in fashion and costume retail, the retail intermediary problem in FMCG and electronics, editorial speed in news. I've done the work inside these industries, not just audited them from outside. Pick the page that sounds like your business - each one covers what's actually different about the sector, and what I've done in it.

Where I've led in-house

01News & Publisher SEOHead of SEO at the BBC. +11m organic sessions from one World Cup.
02Enterprise SEOSix in-house leadership roles: BBC, Hays, Superdry, Domino's and more.
03Recruitment SEOProduct Owner for SEO at Hays. 35+ sites, 33 countries.
04Site Migration SEOMigrations run at the BBC, Superdry and Hays - and reversed when the data said stop.

Retail & ecommerce

01Ecommerce SEOArchitecture-first SEO. c.20% uplift from one pre-Christmas fix at Getting Personal.
02Fashion SEOHead of SEO at Superdry, five market migrations at once.
03Fancy Dress SEO+56% YoY organic clicks in four months for a UK costume retailer.
04Consumer Electronics SEOInternational technical SEO for global electronics and appliance brands.
05Automotive SEOTwo manual penalties removed at National Tyres. Traffic doubled overnight.
06Food & Drink SEODomino's: £1.18m more weekly revenue, organic up 23% YoY.
07Beauty SEOStrategic SEO lead across a six-brand global haircare portfolio.

Regulated sectors

01iGaming SEOOperators and affiliates: SBC, SlotBeats and more, UK and Europe.
02Casino SEOCasino SEO for operators and affiliates: audits, game page architecture and pagination strategy.
03Sportsbook SEOSports betting SEO: SBC and IGX ongoing, plus bookmaker migration strategy via Blueclaw.
04Financial Services SEOTechnical SEO for one of the world's largest banks. YMYL discipline.
05Healthcare SEOEntity-level gap analysis for private practice. E-E-A-T as infrastructure.

B2B & specialist

01B2B SaaS SEO18+ months retained with a cybersecurity SaaS. Spam attack to +38.7% crawl.
02B2B Services SEOLow-volume, high-intent strategy - and landing pages in the client's own voice.
03Education SEOManaged the SEO architecture for BBC Bitesize.
04Travel & Tourism SEOTechnical SEO for a leading UK adventure tourism operator.
05Energy & Utilities SEOB2B energy migrations and technical SEO via CTI Digital.

Don't see your sector?
The diagnosis process is the same.

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