Previously at BBC · Superdry · Domino's

Most SEO problems aren't SEO problems.

Sometimes it's a conversion problem. Sometimes analytics. Sometimes a technical mess someone left behind. I find out what's actually costing you revenue - then I fix it.

11 years working client-side and agency-side. BBC, Superdry, Domino's.

Tell me about your problem
BBC - World Cup 2018+11MOrganic sessions delivered for BBC Sport in a single year
Superdry75%Reduction in Digital PR costs while improving link quality and volume
Domino's Pizza+300kAdditional sessions in a single quarter from one local SEO initiative
National Tyres×2Organic traffic overnight after removing a manual Google penalty
How it works

A marketer who does SEO. Not an SEO who ignores your business.

Most SEO consultants start with a methodology. I start with your revenue problem.

I'm James Kelly - an SEO consultant based in Lancashire, working with clients across the North West and nationally. After 11 years inside organisations like the BBC, Superdry and Domino's - as well as leading agency teams - I understand the difference between activity that looks like SEO and activity that actually moves revenue.

I've also spent time in sales, which means I can explain what I'm doing in a way that makes sense to a board, an investor, or just you. Getting SEO done is often more about influence than algorithms. I've built teams, managed £10M budgets, and navigated the internal politics that stop most recommendations from ever getting delivered.

You work directly with me. No account managers, no juniors. Just the thinking that got me hired at some of the most complex digital organisations in the UK - applied to your business.

More about James

Sector experience

In-house at the BBC, Superdry, Domino's, Hays and National Tyres. Client-side across ecommerce, iGaming, finance, healthcare, SaaS and more. Sector-specific pages, sector-specific proof.

All sectors

What I work on

All services
01Technical SEOCrawlability, site architecture, Core Web Vitals, indexation. The foundations everything else depends on.
02Site MigrationsReplatforms, redesigns, domain moves. Executed without losing the organic traffic you've spent years building.
03SEO AuditsNot a 200-point checklist. A diagnosis of what's actually costing you revenue - with a clear plan to fix it.
04Local SEOGoogle Business Profile, local citations, Lancashire and Greater Manchester. Built for businesses that need to be found nearby.
05AI & AEOEntity optimisation, Answer Engine Optimisation, structured data. Visibility in the results replacing the ten blue links.
06Content StrategyTopical authority, content architecture, keyword strategy. Content that earns rankings rather than just fills pages.

Not sure if SEO is actually your problem?
That's exactly why you should call.

Get in touch