Case Studies
What the work actually looks like.
From broken migration to 56% more search traffic.
A UK children's fancy dress retailer had quietly broken their site during a migration. Half the pages weren't resolving, Core Web Vitals were failing across the board, and Google had largely stopped crawling. Four months later the numbers told a different story.
Year-on-year organic clicks
Stopping a board-approved migration was the biggest win of the job.
An external recommendation to consolidate bbc.co.uk onto bbc.com was built on flawed data. I made the risk case to senior stakeholders and stopped a programme with board-level momentum.
Realistic downside to overall BBC search traffic, prevented
We were paying for digital PR. We were getting paid blog placements.
A five-figure monthly digital PR retainer that couldn't evidence its output. I audited every campaign and every link, made the case, and moved the budget to an agency that delivered.
Cost of the replacement approach for 10+ DA70 links per campaign
Two manual penalties. A million toxic backlinks. Both lifted.
A £170m+ automotive retailer operating under Google manual penalties from years of aggressive link building. A full backlink audit and two reconsideration processes put it right.
Organic traffic overnight when the first penalty lifted
Sector experience
All sectorsMore case studies are being written up. In the meantime, the sector pages carry specific work and results from every industry I've operated in.