What I've learned doing the work.

What an SEO can actually do with Claude Code

Claude Code is a coding assistant that runs in a terminal and can read and write files in a folder on your machine.

Entity analysis

An entity is a thing a search engine holds a record of: a company, a person, a place, a product, a condition, a piece of legislation. It is not a keyword.

What a migration QA pass actually checks.

A migration QA pass is the last point at which a mistake is cheap. What gets checked, why the redirect map is not the redirect behaviour, and when stopping is the right call.