What I've learned doing the work.
01 · Tooling · Technical SEOWhat an SEO can actually do with Claude CodeClaude Code is a coding assistant that runs in a terminal and can read and write files in a folder on your machine.21 September 2026 Published
02 · Entity SEO · Content StrategyEntity analysisAn entity is a thing a search engine holds a record of: a company, a person, a place, a product, a condition, a piece of legislation. It is not a keyword.21 September 2026 Published
03 · Site Migration · Technical SEOWhat a migration QA pass actually checks.A migration QA pass is the last point at which a mistake is cheap. What gets checked, why the redirect map is not the redirect behaviour, and when stopping is the right call.21 September 2026 Published