Have I worked on your platform? Here's the honest answer.
Buyers always ask some version of the same question early on: have you actually worked on our platform, or are you learning on our budget? Fair question. So instead of burying the answer in a paragraph, here's every platform and tool I've worked with, grouped and straight - what's confirmed, what's just a name I know well.
Some of this I've built myself over 11-plus years. Some of it I've learned fast because a client needed it. Either way, it's below.
Ecommerce & CMS platforms
- Salesforce Commerce Cloud - 5-market Superdry migrations
- Magento 1 & 2
- Shopify
- WordPress / WooCommerce
- Liferay - 35-site Hays estate
- Bespoke builds
Crawling & technical
- Screaming Frog + Log File Analyser
- Sitebulb
- Deepcrawl / Lumar
- OnCrawl
Search & analytics
- Google Search Console
- GA4 / Universal Analytics
- Adobe Analytics
- Looker Studio
- Google Tag Manager
- Excel & Sheets at scale
Enterprise SEO platforms
- Brightedge - certified, 2 years BBC, 1 year Domino's, built the implementation
- Semrush
- Ahrefs
- Majestic
- Moz
- Searchmetrics
Local
- Google Business Profile - 1,300-branch programme oversight
- Yext - national-scale rollout
- Brightedge Local
- Review platforms
AI & data
- Google Cloud Natural Language API - entity/salience analysis
- Python - self-taught, scrapers and analysis
- ChatGPT / Claude / Gemini APIs - AI visibility analysis
- Cloudflare
Workflow & delivery
- Jira - enterprise ticket spec
- Asana
- Trello
- Google Workspace
- Agile / sprint delivery
- BA-style requirements work (BBC)
Qualifications
- Marketing degree (2:1, Lancaster University)
- Brightedge certification
- 11+ years practitioner
The honest answer to "have you worked on our platform" is usually yes, and where it's not, I'll tell you plainly rather than learning on your invoice. Platforms change. The underlying questions - what's Google actually indexing, what's the crawl doing, what can this business credibly say - don't.