Platforms & Tools
Have I worked on your platform? Here's the honest answer.
Buyers always ask some version of the same question early on: have you actually worked on our platform, or are you learning on our budget? Fair question. So instead of burying the answer in a paragraph, here's every platform and tool I've worked with, grouped and straight - what's confirmed, what's just a name I know well.
Some of this I've built myself over 11-plus years. Some of it I've learned fast because a client needed it. Either way, it's below.
Ecommerce & CMS platforms
Salesforce Commerce Cloud
5-market Superdry migrations
Magento 1 & 2
Shopify
WordPress / WooCommerce
Liferay
35-site Hays estate
Bespoke builds
Crawling & technical
Screaming Frog + Log File Analyser
Sitebulb
Deepcrawl / Lumar
OnCrawl
Search & analytics
Google Search Console
GA4 / Universal Analytics
Adobe Analytics
Looker Studio
Google Tag Manager
Excel & Sheets at scale
Enterprise SEO platforms
Brightedge
certified, 2 years BBC, 1 year Domino's, built the implementation
Semrush
Ahrefs
Majestic
Moz
Searchmetrics
Local
Google Business Profile
1,300-branch programme oversight
Yext
national-scale rollout
Brightedge Local
Review platforms
AI & data
Google Cloud Natural Language API
entity/salience analysis
Python
self-taught, scrapers and analysis
ChatGPT / Claude / Gemini APIs
AI visibility analysis
Cloudflare
Workflow & delivery
Jira
enterprise ticket spec
Asana
Trello
Google Workspace
Agile / sprint delivery
BA-style requirements work (BBC)
Qualifications
- Marketing degree (2:1, Lancaster University) - Brightedge certification - 11+ years practitioner
The honest answer to "have you worked on our platform" is usually yes, and where it's not, I'll tell you plainly rather than learning on your invoice. Platforms change. The underlying questions - what's Google actually indexing, what's the crawl doing, what can this business credibly say - don't.